MASA PR is a Saudi public relations company, offering the full scope of sporting events and news in the Kingdom of Saudi Arabia
Delivered through the main service streams of Advisory and Content to the Latin American and Middle Eastern Markets.
Who We Are
MASA PR is a Saudi public relations firm, that provides the full range of sports events and news in Saudi Arabia
Delivered through the main service streams of advisory and content to the Latin American and Middle Eastern Markets.
The company strives for hard work, dedication, and forward-thinking as it aligns with Saudi Arabia's current and ongoing plans to move forward With the sport sector
We are constantly looking for new concepts and ideas to create innovative and exciting events and PR services.
The goal is to give value and enhance our clients' work.
Key Activities
Promoting and managing the image of sports teams, athletes, and sporting events hosted by the Kingdom of Saudi Arabia through various media channels
Issuing news of sporting events and activities in the Kingdom of Saudi Arabia to the external audience in Latin America and the Middle East
Creating and Maintaining a positive image of the sports sector in the Kingdom of Saudi Arabia.
Mission
- MASA PR is committed to delivering informed, media-savvy public relations services based on a superior knowledge of the sports sector in the Kingdom of Saudi Arabia
- Our aim is to act as a trusted extension for the Saudi Ministry of Sports’ marketing department, producing results that directly and positively impact the image of the Saudi sports sector and the Kingdom of Saudi Arabia as a whole, especially in the eyes of the Latin American Market.
- MASA PR is also committed to providing a professional working environment that encourages and rewards creativity, insight, teamwork, and enthusiasm.
Vision
MASA PR’s vision moves in line with the Kingdom of Saudi Arabia’s Vision 2030, declaring its commitment to promoting Saudi Arabia’s efforts and investments in the sports sector, ensuring that these major contributions to sports worldwide are recognized
We’re aiming to become one of the top public relations companies working on the promotion of a positive image of Saudi Arabia.
Culture
MASA PR has an amazing culture and a joyful workplace. It encourages an entrepreneurial culture, with an emphasis on teamwork, expertise, wits, smart thinking and the better good.
Services
PR & Communication
- Communication plays an essential role in effective public relations. Communication needs to have a strong influence on the target audience for them to remain loyal to the organization.
- At MASA PR, our public relations team supports clients in developing communication strategies that will drive knowledge and understanding of their contribution to the sports sector in the Kingdom of Saudi Arabia, and the country’s involvement in sports worldwide by providing expert Public Relations consulting for local and global markets.
- MASA PR is more than just a public relations company. It provides complete public relations services, builds a brand reputation, and provides superior solutions to its clients working in the sporting sector in Saudi Arabia.
- MASA PR views a well-executed Public Relations program as a strategic communications instrument that may assist Saudi organizations in increasing exposure worldwide, especially in the Latin American Market.
Digital PR Services & Marketing
- Businesses utilize digital PR as an online marketing approach to boost their online visibility. Digital public relations companies network with journalists, bloggers, and influencers and distribute online news releases in order to get high-quality backlinks, social media mentions, and boost their Search Engine Optimization (SEO).
- At MASA PR we focus on offering these digital services in order to align with the new social media landscape and the importance of technology and digital marketing nowadays.
- It’s essential to have a strong presence on social media.
Reputation Management
- MASA PR’s role in reputation management is to protect and enhance its client’s public image. We strive to accomplish this through various activities like monitoring the media for negative stories, conducting damage control in the event of a crisis, and proactively promoting the clients’ positive image.
- As a public relations company, our primary goal at MASA PR is to enhance the client’s image.
Market Research
- Market research is a crucial step in any effective Public Relations campaign.
- At MASA PR, we believe that by taking the time to understand the target audience, we can develop messaging that resonates with them and reaches them where they are most likely to see it.
- Additionally, reporters and influencers love to have access to new market research.
Copywriting
- Great copywriters may assist in telling a brand's narrative in a style that is appealing to the target audience. At MASA PR, we devise a plan to communicate the client’s message and then put that strategy into action through numerous media.
- We have creative in-house writers that can produce captivating statements that capture the soul of targeted audiences. They understand how to develop a great headline and appealing body content.
- Furthermore, MASA PR and its marketing team may assist you in developing new concepts for marketing assets.
Clients Portfolio
The Ministry of Sport, formerly the General Sports Authority (GSA), is a government ministry responsible for sports in Saudi Arabia the Ministry of Sport was previously known as the General Sports Authority and before that as the General Presidency of Youth Welfare (GPYW), which was created in 1974. The ministry's main mission is to organize the sports field and develop all its components, provide modern facilities in order to increase the number of athletes, and achieve local and international peculiarity. All in the hopes to achieve an athletic environment and a distinguished competitive sports field.
The Saudi Sports for All Federation (SFA) is the main body responsible for developing community sports and is mandated with achieving a target of raising physical activity levels in Saudi Arabia to 40% by 2030. Sports for All's main mission revolves around building a healthy and vibrant community by inspiring all members of society to be physically active. SFA delivers this by creating inclusive recreational and sustainable programs. The SFA was established as a dynamic and proactive organization to drive community sports in the Kingdom of Saudi Arabia. The ministry's main mission is to organize the sports field and develop all its components, provide modern facilities in order to increase the number of athletes, and achieve local and international peculiarity. All in the hopes to achieve an athletic environment and a distinguished competitive sports field.
The Quality of Life Program (QOLP) is one of the Saudi Vision 2030 Realization Programs. It was launched in the middle of 2018 with the strategic aim to improve ‘lifestyle’ and ‘livability’ of individuals, families and communities. The program hopes to achieve its goals through transforming cities by supporting and creating more choices that foster participation in environmental, cultural, social, entertaining, sporting, and other activities. Several Vision 2030 third level goals are assigned to the Quality of Life Program and most of them revolve around sports events.
